Watch a breach unfold — in 45 minutes. Live.

Phishing email, vendor compromise, insider exfil — the three doorways that account for 80%+ of owner-business incidents. You'll see which signals were missed, what would have stopped it, and how much earlier the cost curve bends if you catch it at hour 0 instead of hour 4.

The first 4 hours decide the next 4 weeks. We walk through the call order — insurance, IR firm, legal, executive team, key customers — and the calls that get made wrong (calling the MSP first, calling the FBI first, calling counsel later) and the dollar cost of each ordering mistake.

The mistake owners make under pressure is to start cleaning before they finish investigating. We show what gets destroyed when you skip forensics, what the carrier expects to see, and the three containment moves that don't wreck the evidence.

What the insurance carrier really asks. What the SEC 8-K window looks like. What state breach-notification laws require. What customers need to hear and when. The communication mistakes that turn a 30-day incident into a 6-month brand crisis.

The insurance hike at renewal. The customer churn lag. The employee retention drop. The supplier audit requests. The board pressure to over-correct. The quiet, expensive consequences that show up six months after the press release runs.